We rebuilt Enbiente's website from scratch

The content was right. What stopped the site saying what Enbiente does was the technology underneath it.

The company had to fit a template instead of drawing its own. We rebuilt the site from scratch, on the same stack that runs this page, and enquiries started arriving almost three times faster.

The challenge

The site started on WordPress, with a WooCommerce store that had stopped working properly. To fix the commerce side, Enbiente moved to a Magento setup. It fixed the shop. But it brought a bigger problem than the one it came to solve: the whole marketing site now lived inside Magento's template and page-builder components. There was no way to design the pages the company wanted, add the right components, or integrate the tools it needed. Every simple request ran into the same answer, which is the worst answer a tool can give the person paying for it: not like that.

Then there was the cost that never comes up in a meeting. A generic template loads what the template needs, not what the page needs, and that is paid for on every visit.

Lighthouse report for loja.enbiente.com: 79 for Performance in orange, 85 for Accessibility, 92 for Best Practices and 92 for SEO. In the metrics, First Contentful Paint at 0.9 s, Largest Contentful Paint at 2.2 s, Total Blocking Time at 40 ms, Cumulative Layout Shift at 0.004 and a Speed Index of 6.1 s flagged in red. — The shop is still on Magento and still scores like this today. Speed Index: 6.1 seconds.

The shop is the part of the old stack that survived, and it stands as a marker of the starting point. The rest of the site scored on the same ground.

And the look felt dated, far from the credibility and innovation Enbiente wants to project. For a company selling technical systems to customers who buy once and need to trust, the website is the first demonstration of competence. It was working against them.

The solution

We rebuilt the website from the ground up, on the same stack we use for this site: no CMS imposing limits, no template to obey. The content already existed and it was right. What changed was everything underneath it.

Every page is designed, not assembled

The institutional pages stopped being an arrangement of whichever blocks happened to be available and became composed. Hierarchy, rhythm and space sit where reading asks for them, rather than where the page builder left them.

Enbiente's About page: the headline 'Energia com propósito.' with the last word underlined in yellow, an introductory paragraph about the company and, below it, the section 'O que nos move.' setting out the vision and the mission in two columns. — The institutional page, composed rather than assembled.

Sections come from the content

Enbiente does not sell a product, it sells systems that combine with each other. The solution pages needed to show exactly that, and each one now carries the components its own content justifies, instead of the ones the catalogue happened to offer.

The climate control page: the headline 'O que instalamos.', a paragraph of context and five photographic cards, each with its name and a line of description: split and multi-split air conditioning, VRF/VRV systems, heat pumps, domestic hot water and fan coil units. — Each solution with the components its content justifies.

No two projects are presented the same way

The workfolio already existed, and adding projects to it was never the hard part. Presenting them differently was: every entry went into the same mould, because it was the only one the template could assemble. Now each page is composed for the work it describes. An installation whose client is willing to be quoted carries that testimonial; a job that explains itself in a photograph gets one full width, mid-page; a replacement shows before and after side by side; a filmed project opens on video. The format follows the material rather than the other way round.

A project page in Enbiente's workfolio, with a full-width background photograph of a technician drilling through an exterior wall. Over it, the location tag 'Vila Nova De Paiva', the category 'Residencial', the year 2026, the headline 'Climatização residencial em Vila Nova de Paiva: dois multisplit Mitsubishi Electric' and a summary of the work. — A workfolio project opening on a full-width photograph. Each case is composed for the material it has.

Nobody had to ask the tool any more whether an idea would fit.

Integrations stopped being plugins

Meeting scheduling lives inside the contact page rather than on a third-party tab: a visitor picks the day and the time and confirms right there. The Google ratings are the real ones, read at source. Between the visitor and what they came to do there is no longer a layer of extensions to negotiate.

Enbiente's contact page: the headline 'Diga-nos o seu desafio. Encontramos a solução.' and, below it, meeting scheduling built into the page, with the photograph and name of the person taking the call, the chosen date and time, the duration and the time zone, and the confirmation form with name, email, phone, subject and guests. — Scheduling happens inside the page, not on a separate service.

Commerce moved out of the way

We separated the shop from the marketing site. Commerce moved to its own subdomain, with its own life cycle, and the main site was left free to be simply what it needs to be. The decision also isolates the risk: whatever happens to one does not stall the other.

The result

Lighthouse report for enbiente.com: 99 for Performance, 100 for Accessibility, 100 for Best Practices and 100 for SEO, all in green. In the metrics, First Contentful Paint at 0.5 s, Largest Contentful Paint at 0.7 s, Total Blocking Time at 0 ms, Cumulative Layout Shift at 0 and a Speed Index of 1.0 s. — The same test, the same business, a different stack. Speed Index: 1.0 second.

In Lighthouse the site scores 99 for Performance, 100 for Accessibility, 100 for SEO and 100 for Best Practices, with Core Web Vitals green across the board: First Contentful Paint at 0.5 s, Largest Contentful Paint at 0.7 s, Total Blocking Time at 0 ms, Cumulative Layout Shift at 0, and a Speed Index of 1.0 s. Accessibility meets WCAG 2.1 AA.

The number that counts for the company, though, is a different one. In the two months since launch, enquiries have arrived at almost three times the rate the old site had been managing since January.

Underneath the numbers is the change that matters: Enbiente is no longer limited by the tool. It publishes, designs and evolves the site at its own pace, with an image that matches what it does.